The development in the telecommunication industry paved the way for many advancements in a number of sectors. One such sector is marketing. Gone are the days where marketers needed to dress up and meet potential customers in order to pave ways to generate income. Today, we can do all that without leaving the office. In most cases, you do not even need an office! Regardless of the majority that has embraced online marketing, there are still a few stragglers who are yet to get on board with the Nothing But Web culture. If you are one of those people who is still contemplating on entering the realm of online marketing, here is what you are missing:
The great news about online marketing is that it costs significantly less than the traditional methods of marketing. That’s right! If no other thing has inclined you towards online marketing, consider the cost factor to make your decision upon. Just take for an example, a company that markets its products using flyers and radio advertisements. Any tech business would need to spend money on designing, printing and distributing the flyers. In addition, they would need to buy a segment of time on air from a radio station. If you need a larger target audience, you would need to spend more money. However, if the same company turned to online marketing, they would only have to spend on designing the flyer. The flyer can be easily uploaded to a specific website or social media site and it will remain there for as long as you want for a nominal fee.
The next advantage when it comes to online marketing is that it can be very specific. If you are marketing a product for teenagers, you need not spend money to post flyers all over the city. You can simply place a few advertisements on places where teenagers spend most of their time. These can be websites that comprise mainly of teenage visitors or you can tailor a search or social campaign based on that demographic.If you are targeting the gardening community, you can post your ads on websites that are relevant to gardening. Likewise the target audience can be easily approached when working with online marketing.
With online marketing all data and information you put forward and reap are real-time. That means, if you place an advertisement on a gardening website, you are, at this very moment, creating an impact on those who are interested in gardening. Similarly, you need not wait for weeks to obtain and analyze data. With web based marketing surveys, you can collect and analyze data on real time. If your customers love your product, they need not call a hotline to let you know. They can do it within seconds of trying out your product using the internet. This way you are extremely in touch with the even the smallest changes in the market.
Online marketing is not bound by geographical barriers such as with traditional marketing. What exactly does this mean? Well, for example, if you are marketing your restaurant, you will only be limited to your particular city or state. If you have a decent budget, you can even target the entire country. With online marketing you can get exposed to the customers who are not only from your own city, but from the entire world as well. This way, the tourists who are flying in from Germany already know about your restaurant, and if you have a web based reservation system, they would have made a reservation before they even land in Australia!
Ease of Distribution
When you are marketing in the traditional manner, your flyers and advertisements are stationary. They remain at the place you stuck them on or you can only distribute them to a certain number of people. When it comes to the internet, things are different. The thing about the internet is that things tend to go viral. So instead of employing a small army of people to distribute flyers or put up advertisements, you can simply upload your advertisement on a social media website and let your customers share and share it to their hearts content. This way, instead of you doing the work, the customers are doing it for you. If your strategy is good enough, your advertisement will go viral on the web.