If you want Google visit your website background, follow these 10 tips to help you increase your visibility.
Every company should have some sort of presence on the Internet, but there is little point being on the Internet if we do not ensure that the search engine robots find our pages and be able to visit all of our content.
Here we will give specially recommended basic tips to improve the visibility of our website in Google, which in itself and help improve our position, if only because by following these Google tips will better understand our site and not leave any page you wish without visiting.
10 Tips to Increase Visibility on Google
- Register your website in the Google search engine if it was not already and get other websites to link to your site by offering value added (articles, press releases, reports …) Google appreciates the information and cool content.
- If you already have pages listed in Google, start with a simple search on Google itself to tell the pages you have indexed.
- Use Free Google Webmaster Tools to see how Google crawls our website. If you do not have discharged your site give it high. For example, content analysis tool lets you know if there is problem with your Meta tags.
- Create and update frequently Sitemap (site map in XML format standard search engine) of your site depending on how you update each section includes information which sections are updated more frequently.
- Review the names of your images provide information they contain. Google prefers found filenames style images contact.jpg… that 0001.jpg, imageA.jpg … well you think, if you allow through Webmasters tools, images will also be included in the search Google images.
- If you appear at the top of Google, it is very possible that your website with a number of additional links that are the sections that the search engine has considered the major of your Web appear. If you do not agree with this classification you can remove any of those links to other modifying appear.
- Review the states of your Web pages and all errors 404 page not found. If a page change location emits a code 301 and indicates the new location of the page, this will help you not lose the historic score that would have given the search engine and avoid inconvenience to your users, since change is transparent. If the page effectively no longer exists, make sure it is not linked from another point on the web. Google reviews the documentation on how to handle changes in URL.
- Create original content designed for people, not just to be better positioned in Google. Avoid duplicate content and if you have no choice (as with affiliate programs), customize them to maximum or improve them with content and information. Never use pages that can only see search engines or can be expelled and deleting Google.
- Organize the content of your pages outlining the structure of your website with H1 … .H6 labels so that for example, the H1 tag is the title of the page, the main points H2, H3 sub items … just as you would with a written document.
- Use web standards and checks if your website fulfills them. The W3C provides free online tools to check your website complies with XHTML standards or if your style sheets comply with the CSS standard. This further improves visibility in search engines will help improve the usability and compatibility of the website.
In short, if your pages are indexed in Google, you have a first step for the content of these appear in search results. But that’s not enough, they must also appear in the first locations of search results. The position occupied your content is key to getting more traffic to your website.