Digital Marketing is an evolving technique where Google makes several changes and SEO experts have to adapt. So what proves relevant and fruitful few years back may not essentially work today. What really changed today? How to change the strategy to rank at top position is difficult to understand. Highly skilled and clued-up experts of SEO Company India recommend landing page as result-oriented method that never dies.
Where to send the coming website traffic? The question arises in mind of every online marketer while running any kind of online ads to boost the visitor’s volume on website. The webmasters directing online users to various generic page, product page or home page can now saves the lots of money waste in paid promotions.
Read on this article to know how to maximize the results and profitability, saving a bit of budget.
Landing Page is an important part of the online business through which entrepreneur can drive huge traffic and increase conversion rate. It is the key concept in internet marketing especially PPC (Pay per click) marketing management and email marketing.
Let’s talk about what is landing page and reasons to apply it in SEO.
Landing Pages are the pages designed while considering the particular marketing campaign and specific action a webmaster wants new coming traffic to take. Optimize the landing page benefits a lot in SEO without requiring the heavy investment.
Many distractions come forward while sending paid traffic to blog post, product page or homepage. No doubt getting social links, latest news, navigation and other links draws the visitor’s attention. But think about how beneficial it could be when you can increase the conversion rate without wasting the unnecessary money.
Unlike other pages, Landing Page if optimized effectively helps to meet the business goal by making things more organized and streamlined. Webmaster can easily optimize the user experience and track the visitor action with landing page.
Aside providing high-ranking, this technique helps to get an online visitor to click, buy and learn something more about product or service.
To avail the greatest benefits, first of all it is necessary to understand how to create an effective landing page. Various things need to consider into mind such as purpose of page, a clear goal and what user action you want when people land on the page. Taking SEO Services India will answer all these questions.
Several techniques are used while designing the landing page depending on the specific purpose of page. There are some fundamental building blocks on every page i.e. objective or independently of business.
Get specific title that make it clear from get-go and states a benefit to online visitor when land on page. Try to use a relevant and up-to the point phrase or sentence that pay attention to user’s need.
Graphics is one of the most important components on landing pages that requires special attention. No matter what you are embedding on page such as video, images or etc but always remember that it will convey the same information as of overall branding.
Length of Landing Page
How long the landing page should be? Every digital marketer wants to know whether the length of page should be long or short to give necessary information to users. Neil Patel comes up with the excellent answer – The bigger the ask, the longer the page. Webmaster need to analyze what works and what gets the maximum result while creating the landing page.
Call To Action
Last but not least, don’t forget to include Call To Action that can be incorporated couple of times ensuring it will be same across the copy.
At last, it can be said that Landing Page gives the wonderful opportunity to analyze what’s working, enhance the brand experience, track results and boost the conversion rate without any investment. One best thing about landing page is that one can easily find how many visitors are landing on page, how much time they spend on website, how many are converted into buyer and much more.
Author’s bio: Author is professional and skilled expert of Best SEO Company in India. This article aims to help people understand how to boost the results with better ROI using the strategy of Landing Page.