Technology is changing the idea of dining out and eating in cafes and eateries with friends and family. Nowadays, with the use of the internet, customers are ordering their food online either on their mobile phones or on their desktops.The use of Smartphones has been on the rise and will continue to remain this way to give customers the best restaurant experience. There are a lot of technology trends doing the rounds and it is important for restaurant managers and entrepreneurs to have a fair understanding of the trends that need to be incorporated. This basically helps restaurants to improve business and create better relationships with customers.
There are three important and relevant technology trends that form the bridge between customers and restaurants. All these trends are bordering around mobile usage and online accessibility that help restaurants to leverage business. Let us take a look at the relevant trends:
- Mobile Search – Google trends have made it official that mobile search has overtaken desktop search across 10 countries that include Japan and the US. According to Google online mobile search reflects that 55% of people browsing through their phones make the purchase within an hour and 83% make the purchase within the day. These statistics make it a great time for restaurants to make their business accessible online. Restaurant sales increases when potential customers can check the location, reviews, make dinner reservations and check the reviews online.
- Mobile Apps – Mobile apps give customers the advantage of viewing their favorite restaurant and getting instant updates. These updates could be anything from knowing about the discounts they are offering, to the available vouchers and the special menu they are offering. Customers with mobile apps can gain rewards after every purchase, improve the pre-ordering abilities and find the exact location of the restaurants swiftly. As we all know that the number of repeat customers is not only a great way for the restaurants to know that they are doing well but it also gives customers special offers.
- Online Ordering – Online ordering is a big hit among customers because it gives them the ease to place their food order online and get it delivered at their doorstep. Online food ordering software accounts for more than 20% restaurant sales and it reaches a wider customer base. Customers are also more comfortable with online food ordering because it adds to their comfort value. For restaurants to offer this option to their target audience, it is essential for them to add the online food ordering software that will make things easy. It is important for restaurant managers to incorporate the necessary changes.
Using online technology for the process of dining out is increasing and the use of such trends will only accelerate the pace. With the idea of online food ordering, getting food online has become easy and convenient. It is quite a daunting task for managers and entrepreneurs to keep up with these changing trends. But it is essential to follow these trends in order to increase business.