Businesses often fail to understand how poor management of their online reputation can have a bad impact on their sales. Often the personal reputation of the top personnel such as the CEO has an impact on the online reputation of a company. Shareholders often pay attention to staff reputation before investing. Executive reputation can also have a major effect on the type of press coverage that a company gets. CEOs with a good reputation are often regarded as pioneers, which has many advantages for their companies.
Having good results on Google today doesn’t mean that they will remain the same tomorrow. Search results tend to change on the basis of change in algorithms, social media or other factors. Creating and maintaining a positive reputation on the web is an ongoing process which you will need to attend to as a brand owner.
To ensure efficient crisis management, you will need someone who can handle your online reputation, keep a track of possible risks and come up with suitable measures for reputation protection. The person can be a member of your own in-house team or a consultant. But he needs to communicate with all departments and key decision makers to ensure that the solutions he comes up with solve reputation problems of your company.
These days, clients look for quick responses for their questions. To ensure that minor issues don’t dent your online reputation and maintain a positive corporate image during crisis, timely communication and response is must. Quick communication is necessary if the crisis is related to product/service quality and safety of a client.
There are a number of reputation management tactics that you will need to adopt to ensure the proper management of your online reputation. First and foremost, you will need to own your Search Engine Results Page. Having a number of links at the top of search results won’t be enough. If you have a good ranking take full advantage of it by working to control of your page.
Blogging is a suitable tool to help your brand create a good reputation in the web. Opt for a domain that comes with a brand name and create a blog with positive information related to contemporary industry trends, support problems and details related to your company. By publishing favorable information, having good rankings and blogging, you will be able to draw a greater volume of traffic as compared to static websites.
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