A business logo represents the symbol, graphically designed to carry the business image. These are usually the first elements businesses sought, in early stages of business plans.
To put it simply, business logos are important with the potential to make or break the business. Aesthetics isn’t the most important part of a logo designing effort. It is its relativity with the business product or services and its ability to connect with customers.
If you are thinking for a new logo design for a business, read-on some important steps for successful and effective logo designing:
Your business logo will connect you with customers. This will be your first visual connectivity with customers and beyond. Large businesses invest lots of time and capital to come up with a logo that truly inspires people and represent the brand’s philosophy. The power and effectiveness of logo are well reflected when you look at the giant international companies like APPLE, NIKE, Amazon and many others. These powerful companies have developed their businesses around a well thought-off logos and today people recognize these businesses from those simple visual graphics.
So, when designing a log be thoughtful of its utility and steadiness. You will be using this visual graphic for all your marketing campaigns as marketing collateral, in marketing emails as well as on the website. This will be your introduction to the world and this logo will become the synonym to your business operations (a standalone representation of your business).
Apart from working as a marketing collateral, a business logo will serve as your brand’s image. For instance, many New Zealand based businesses like to go with a spoof of kiwi bird logos, representing their origin. Similarly, a “Swoosh” has become the symbol for NIKE or the half bitten Apple has become the manifestation of technology giant APPLE.
Though not many start-ups are in a position to produce an iconic imitation of those giant businesses, a well thought-off and –considerate logo can certainly help to get instant recognition in the industry. Design a logo that sells your business before any marketing efforts. This will help you stand-out among the lot in an industry with a cut-throat competition.
Digital marketing is the essence of success for any e-commerce or even physical business. Just like you put in a lot of efforts and capital to design your website, similarly, you need to put energies to come up with a sensational logo that distant you from the rest of competitors.
Give in to the customers’ association with the brand, this will create a sense of attachment and loyalty. For instance, in order to attract NZ customers, a spin-off kiwi logo will certainly create a sense of loyalty and attachment to the brand.
Once you got your desired logo, it is time to start branding your business around it. Marketing strategy should incorporate the logo at every level. You should consider marketing the logo over newspapers, flyers, online banner and magazine ads. In fact, you should consider driving a promotional campaign using products like pens, t-shirts, caps bearing the business logo.
Logo designing is a thought-intensive effort. A well-designed logo has the potential to single-handedly serve as your brand recognition. Just make sure the logo carries your brand’s philosophy and can relate to your target market.
About the Author:
Muneeb Qadar is an experienced digital marketing professional and avid graphic designer at Auckland, NZ. He has been working with various international brands, helping them steer through the complicated maze of digital marketing and brand recognition. You can to give your business the digital boost you always desired with professional digital marketing campaigns from Muneeb Qadar.